Alex, Senior Executive Vice President of 617MediaGroup, is a veteran communications executive with more than two decades of experience creating impactful communication campaigns for mission-driven organizations, political campaigns, and public relations agencies.
At 617MediaGroup, Alex is a trusted strategic advisor to clients fighting for environmental justice, workers’ rights, and criminal justice reform. Her campaign-style approach to media relations ensures her clients are regularly featured in major national news outlets.
Prior to joining 617MediaGroup, Alex led global communications for Social Finance, an impact investing nonprofit dedicated to mobilizing capital to drive social progress. Social Finance pioneered the development of Pay for Success financing tools such as the Social Impact Bond which leverages catalytic capital to deliver measurable change to address chronic social issues like homelessness, recidivism, and workforce training.
Alex served as Governor Deval Patrick’s Director of Communications in the Executive Office of Administration and Finance where she led a series of strategic communications campaigns focused on expanding health care and early education initiatives to better serve the Commonwealth’s most vulnerable communities. She has held strategic communications roles for political campaigns on both the local and national level, including Vice President Al Gore’s 2000 presidential race, U.S. Senator John Kerry’s re-election campaigns, and numerous Congressional races.
In 2006 Alex founded Zaroulis Communications, where she led successful communications campaigns on marriage equality, women’s rights in the workplace, and patient safety. Earlier in her career Alex worked at several of Boston’s top PR firms, leading strategy for clients such as the Massachusetts ACLU, The Boys and Girls Club of Massachusetts, the United Way of Massachusetts Bay, and Caritas Christi Hospitals.
Alex began her career as a producer for “Monitor Radio,” the broadcast edition of The Christian Science Monitor. Alex graduated from Syracuse University with a bachelor’s degree in Political Science, and received her Master of Science in Broadcast Journalism from Boston University’s College of Communication.