Vice President of Digital Alisa Rivera combines her deep expertise in strategic planning and digital communications with her real-world experience in the trenches of nationwide union campaigns for the benefit of her 617MediaGroup client partners.
Alisa is known for her sophisticated targeting techniques and keen sense of what drives engagement. Her campaigns consistently engage and mobilize stakeholders, boost online engagement, and drive member recruitment. Prior to joining 617MediaGroup, Alisa worked as communications manager with SEIU Local 2015 and SEIU Local 721, where she helped lead the content strategy for the California rollout of the Affordable Care Act.
Alisa was also active in academia and the nonprofit sector. She previously served as a senior writer with the California Institute of Technology and City of Hope, and as an adjunct professor of writing at the City University of New York.